What you didn't know about Coffee

What’s important to you when judging the quality of coffee at a coffee shop?

Asher Yaron
2021-05-10
2026-05-11
Q&A
Roast, Grind, Brew

In my opinion, the most important factor is the freshness of the roast. I always ask the barista the exact roast date of the coffee they are making espresso with. The fresher the better. Unfortunately this understanding is not practiced in Cafe’s. Often, the barista does not even know the coffee’s roast date. They are not focused on this most essential factor to making great coffee.

Asher Yaron

All about coffee........."From the Cherry to the Cup". My experience with coffee has been a lifelong journey studying, experiencing, and practicing how to get the maximum amount of effect from this mystical, magical, sacred fruit. The coffee I am creating is medicinal quality and I, and others I turn on to it, are getting high off of it! Coffee is the most widely used psychoactive drug on the planet and is probably the least understood in terms of its effects on the human brain and body. I will try to de-mystify, de-bunk, and deliver logical and practical ways the average person can benefit most from coffee's special qualities.

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