Category Coffee Truth

man sitting beside cup of coffee

Coffee: The 4th Wave (Book) by Asher Yaron with Scott Fields

Asher Yaron has been a coffee freak for over 20 years and currently resides in Valencia, Negros Oriental, Philippines. He is the creator and founder of F.R.E.A.K. Coffee in Ubud, and now in the Philippines. Asher’s research and discoveries about coffee focus on the pharmacological effects this natural substance has…

Ready to Learn the Truth about Coffee?

Who drank coffee this morning? You, and hundreds of millions of others like you around the world. Coffee is arguably one of the most important discoveries in the history of humankind. Today, it is the second largest traded commodity in the world, second only to crude oil, and the second…

My Coffee Philosophy Message in 4 Words

Recently I have been thinking a lot about how I can simplify and share my coffee knowledge with as many people as possible. My mission is to reach the masses, and spread the word that the biggest change someone can make in their daily coffee ritual is to roast, grind,…

round green and red berries

Do Decaf Roasted Green Beans Measure Up to Regular Beans?

(This week Asher takes up a reader’s question – our thanks to Kathleen for asking) Great question! Decaf coffee has two disadvantages which make it inferior: A suggestion: Are you positive that you cannot drink coffee made from 100% Arabica?  Arabica has 1/2 the caffeine as the Robusta variety and,…

Why Fluid Bed Roasting?

In November 1974 Michael Sivetz applied for a patent for a fluid bed coffee roasting machine (the same roasting method employed by The Power Roaster). In his patent application, Mr Sivetz included this description of current, then and now, commercial coffee roasters: Accepted commercial coffee bean roasting methods have not undergone…

A Conversation with a Coffee Aficionado

Josh Estey is a well known professional photographer/videographer based out of Jakarta, Indonesia.  He is American and originally from Florida.  We met in 2010 at the Green School in Bali, Indonesia where our children were attending school.  My first F.R.E.A.K. Cafe opened at the school in 2011 and after Josh, a passionate…

Coffee: The Fourth Wave

The history of coffee can be defined as a series of epochs (time periods), or “Waves”. Ever since the discovery of coffee some 1,300 years ago, as legends describe, coffee has evolved into the most widely used psychoactive substance on the planet. The early part of this evolution has focused…

Get Your Fix

Fresh Roasted 100% Organically grown Arabica coffee has many components and is a powerful drug (I am not just talking about caffeine here) that acts upon human consciousness (our thoughts). But you have to know how to use it correctly for it to be in its most potent form. When…